Our Story
Our Story
Dive into the captivating journey that led us to revolutionize the fragrance industry. Learn about our passion for water-based scents that make Misthree unique.
One of our co-founder’s wife was averse to using skincare products, and upon investigation, he discovered it was because she was baffled by the overwhelming variety of products with an abundance of ingredients in each. Even anti-aging products would have 20-50 ingredients, with no clue as to how much of each is in it. Nowadays, even serums are packed with several ingredients.
Do we genuinely require all these elements for our skin? Which specific ingredients are responsible for the magic? What if we could identify them and modify their quantity to obtain optimal results on our individual skin? And get rid of all the extraneous ingredients like alcohol and surfactants, which are unhelpful.
Jan teamed up with two scientist co-founders, Parijat & Praveen, from A*STAR, to address this issue. They discovered an eco-friendly way to produce a biodegradable polymer, which can uniformly disperse cosmetic active ingredients & essential oils in water with superb stability and controlled-release properties.
This solves the problem of needing alcohol or surfactants to incorporate these actives (actives are functional ingredients that are typically water-immiscible) in water, which can be skin-irritating and deplete natural skin oils.
One key application would be in the field of perfumery where mainstream perfumes are created by dissolving up to about 30% of fragrance content in alcohol base. To be alcohol-free, some manufacturers may opt to dissolve the fragrance content in oil (too oily) or they would use surfactants to incorporate a much smaller amount of fragrance (typically up to 5% max) in water. Imagine if they could incorporate the same high amount of fragrance content (up to 30%) in water without any alcohol nor surfactants!
This leads to our creation of Misthree’s AquaScentz natural essential oil fragrance for total wellbeing.
AquaScentz series is just the birth of our new concept. We are planning that in future, our customers are not only spraying perfumes on their body but these scents would also contain cosmetic active ingredients that, for example, can provide anti-aging, moisturizing, skin brightening or other effects.
Our Values
Simplicity is one of our core values that emphasizes the importance of clarity, efficiency, and ease of use in all aspects of a business. By prioritizing simplicity, we can focus on what really matters, delivering high-quality products or services that meet customer needs. When it comes to formulation, simplicity means creating a product with the fewest number of ingredients or components possible, while still achieving the desired efficacy.
Simplicity in formulation are often easier to understand and use, making them more appealing to our customers. They can have a smaller environmental impact, as they often require fewer resources to produce and can be more easily recycled or disposed of. Overall, simplicity in formulation is a crucial consideration for any product or solution, and can lead to better outcomes for both manufacturers and consumers.
Sustainability is becoming increasingly important in all industries, including personal care. With the growing concern about climate change and environmental degradation, consumers are more conscious than ever about the impact of their purchases on the planet. In the personal care industry, sustainability refers to using eco-friendly and ethically-sourced ingredients, reducing waste, and using packaging that is recyclable or biodegradable.
It is crucial to prioritize sustainability in skincare products to minimize the negative impact on the environment and preserve natural resources. Additionally, sustainable practices can lead to more efficient and cost-effective production processes, which is ultimately essential not only for the health of the planet but also for the long-term success of the industry.
We understand the importance of delivering results that exceed our customers’ expectations. That's why efficacy is one of our core values, guiding everything we do. We strive for excellence in all aspects of our work, whether it's developing innovative products, manufacturing products in the most efficient way, or providing top-notch customer service.
EfficacyOur commitment to efficacy means that we're always looking for ways to improve our processes and products and deliver even better results for our clients.